About Dogwood Path Analytics

Registered business

Official name: Dogwood Path Analytics Co., Ltd.
Established: 2017
Registered office: Moon Jisung, 36 Asan-ro 5-gil, Asan-si, Chungcheongnam-do 31500, REP. OF KOREA

Our history

Dogwood Path Analytics began in 2017 when Haeun Park left a Seoul media agency measurement desk to open a small practice in Asan. The founding premise was straightforward: regional broadcasters and mid-size publishers deserved the same quality of campaign reconciliation and audience reporting that national accounts received, without paying for a full-time analytics department.

Minho Jeong joined in 2019 after a decade in publishing circulation analytics. Sora Kim, who specialises in briefing materials and chart annotation for mixed agency–client rooms, came aboard in 2021. Today the firm completes roughly a dozen major reviews per year alongside retainer clients across Chungcheong, Greater Seoul, and select Asia-Pacific accounts.

What we do

We read delivery logs, reconcile conversion definitions, and produce bound reports with annotated charts. We do not buy media, build software products, or sell subscriptions. Every engagement is analyst-led and delivered as documents and briefings your team can reference in planning meetings.

Working approach

Projects start with a scoping call where we learn your KPI definitions and data access constraints. We prefer mid-point check-ins over surprise final deliveries. Charts are annotated in plain language because the audience is usually a mixed room of finance, marketing, and agency staff — not a room of statisticians.

Values

• Definition before decoration. A well-labelled chart with honest caveats beats a polished graphic that hides a definitional gap.
• Source traceability. Every figure in our reports links back to a named log or survey instrument.
• Regional fluency. Korean rating periods, panel conventions, and local media buying norms are part of our daily work — not an afterthought.