Practical writing on measurement problems we encounter in Korean media campaigns — frequency curves, panel fusion, attribution disagreements, and briefing-room chart conventions.
Korean terrestrial campaigns that straddle Nielsen week boundaries need a consistent rule for partial-period attribution — here is the approach we use with station groups in Chungcheong.
A publisher in Daejeon asked us to quantify how many paying digital readers also receive the Saturday print edition. The answer depended on address-matching discipline, not a fancier chart type.
When Meta, Google, and your ad server each claim a different conversion total, reconciliation starts with delivery logs — not with picking the highest number.
Briefing materials for automotive clients often require segment labels that satisfy the room without exposing dealer-level performance. We walk through three annotation patterns that hold up in print.
